Google’s chief search engineer legitimizes new censorship algorithm
By Andre Damon
31 July 2017
Between April and June, Google completed a major revision of its search engine that sharply curtails public access to Internet web sites that operate independently of the corporate and state-controlled media. Since the implementation of the changes, many left wing, anti-war and progressive web sites have experienced a sharp fall in traffic generated by Google searches. The World Socialist Web Site has seen, within just one month, a 70 percent drop in traffic from Google.
In a blog post published on April 25, Ben Gomes, Google’s chief search engineer, rolled out the new censorship program in a statement bearing the Orwellian title, “Our latest quality improvements for search.” This statement has been virtually buried by the corporate media. Neither the New York Times nor the Wall Street Journal has reported the statement. The Washington Postlimited its coverage of the statement to a single blog post.
Framed as a mere change to technical procedures, Gomes’s statement legitimizes Internet censorship as a necessary response to “the phenomenon of ‘fake news,’ where content on the web has contributed to the spread of blatantly misleading, low quality, offensive or downright false information.”
The “phenomenon of ‘fake news’” is, itself, the principal “fake news” story of 2017. In its origins and propagation, it has all the well-known characteristics of what used to be called CIA “misinformation” campaigns, aimed at discrediting left-wing opponents of state and corporate interests.
Significantly, Gomes does not provide any clear definition, let alone concrete examples, of any of these loaded terms (“fake news,” “blatantly misleading,” “low quality, “offensive,” and “down right false information.”)
The focus of Google’s new censorship algorithm is political news and opinion sites that challenge official government and corporate narratives. Gomes writes: “[I]t’s become very apparent that a small set of queries in our daily traffic (around 0.25 percent), have been returning offensive or clearly misleading content, which is not what people are looking for.”
Gomes revealed that Google has recruited some 10,000 “evaluators” to judge the “quality” of various web domains. The company has “evaluators—real people who assess the quality of Google’s search results—give us feedback on our experiments.” The chief search engineer does not identify these “evaluators” nor explain the criteria that are used in their selection. However, using the latest developments in programming, Google can teach its search engines to “think” like the evaluators, i.e., translate their political preferences, prejudices, and dislikes into state and corporate sanctioned results.
Gomes asserts that these “evaluators” are to abide by the company’s Search Quality Rater Guidelines, which “provide more detailed examples of low-quality webpages for raters to appropriately flag, which can include misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories.”
Once again, Gomes employs inflammatory rhetoric without explaining the objective basis upon which negative evaluations of web sites are based.
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